I actually had a prospective client say,
“I wrote all the copy, am providing the photos and I’m going to tell you how to lay it out, I don’t understand why I have to pay that much….I’m looking for someone to work with me….. If I don’t call you, you’ll know why”.
If this client does call and we refuse service, this is why. We want clients that aren’t afraid to invest in themselves and that simply aren’t seeking a bargain basement deal.
What did they hope to accomplish by essentially saying, “I don’t think you’re worth it”. Did they think we would say, “You’re right, we aren’t worth it, and I really believe in your product and want to do excellent for you…after all….you truly believe in our abilities.” This client’s product most likely retails for over a thousand dollars each but had issue with spending a third of one sale on a brochure! They wouldn’t walk into a doctor’s, lawyer’s office or even a grocery store and say….I’m looking for someone to work with me. No, the price is the price and people don’t question something they understand the value of.
I once learned from a millionaire that if you’re always trying to haggle on pricing or ask someone to work for less than they’re worth, you’re ultimately going to loose. They will either cut corners on the job, do sub-standard work, or resent you during the life of the relationship.
We want clients that believe in the power and value of what we provide. If clients don’t think from the start that there is a great benefit of professional design, then they’re never going to be satisfied with the work no matter how great it is. This type of mentality makes for a poor working relationship. We believe in what our clients have to offer and our clients believe that we deliver priceless elevated branding that creates a future of profitability.
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