“start-ups don’t have the money”

..I DON'T BUY THAT ARGUMENT AND HERE'S WHY: People have no problem paying over $100 a month for DVR and every TV channel known to man, but bawk at paying the same amount for business card design. That kills me. HBO is not making you any money. Unless you’re an entertainment reporter, script writer, industry person, HBO is not making you a dime. Mercedes Benz is not making you a dime, in fact its worth less and less every day, whereas great design and the word-of-mouth buzz about the wow factor of your piece is worth more and more everyday.

Its not that people don’t have the money, its that they don’t perceive it to be a priority, so as a result, they devalue the prosperity that intelligent design can bring. As a result, they allocate a miniscule budget for it. And they bargain shop design as if they can get the same thing from a different store, but at a cheaper price, like its some household item. When they should be choosing a designer like they carefully choose a school for their children to attend. Just as a young parent would ask, businesses should question, “who is going to be best to shape the future of my newborn…(business)? Who is qualified and can inspire it to go beyond the standard and exceed expectations. Who can mold and shape the image [insert branding] made in my likeness to be a leader, a force in the world to make an impact and have influence on their environment and ultimately prosper?”